Best Swimsuit Brands to Shop in 2023  collage of multiple swimsuits on a green background
Courtesy of brands

25 Best Swimsuit Brands, According to Glamour Editors

Patiently waiting for summer like…

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Spring has officially…sprung, which means there’s no better time to get in on fabulous bathing suits from the best swimsuit brands. Why? Because each day that gets longer, warmer, and sunnier brings an increasingly immediate need for sand, sunshine, and really great swimwear. Not only can you get your pick of warm-weather arrivals right now, but you can still scoop up a discounted piece from last year’s collection that still feels fresh for an upcoming getaway.

Early trends for 2023 swimwear run the gamut: bright tones, intricate gold and bronze accents, one-shoulder silhouettes, high-waist bikinis, long-sleeve swimsuits, and styles that look offbeat in the best possible way. They’re also more eco-friendly than ever, with a number of sustainable swimwear brands creating recycling-friendly pieces that don’t throw your budget to the impending summer breeze. 

From luxury brands that specialize in chic one-pieces made with high-end fabrics that'll last you longer than one summer, to others that offer fab suits with tummy control and gorgeous plus-size swimwear, to affordable brands you can shop on Amazon, these are the best swimwear brands (and the cutest swimsuits!) to shop now. 

1. Madewell

Thought Madewell was just for cozy knitwear and damn good denim? One scroll through the brand’s swim section proves otherwise. True to form, it’s got plenty of quality basics but also fresh cuts like square necklines, board shorts, and bikini top sets—at the reasonable price point we know and love.

Save when you shop for the best swimsuit brands with these Madewell promo codes.

Madewell Plus Cinched Cutout One-Piece Swimsuit

Madewell Twist-Front Bikini Top

2. Solid & Striped

Solid & Striped may officially be 10 years old, but the brand keeps its designs as fresh as ever. While you can still find plenty of classic bikinis and belted maillots that will never go out of style, it has a surprisingly trendy lineup this summer, from crochet cutouts to graphic prints.

Solid & Striped The Cheyenne Crochet Swimsuit

Solid & Striped The Ariana Swimsuit

3. Boden

If you usually gravitate toward practical feminine swimwear, head to Boden right now. The brand has an extensive selection of perfect-fit options, including suits that come with custom cup sizes (making them great bathing suits for gals with largest busts), long and short torsos, and plus-size styles. Get in on color-block pieces, paisley prints, and ruffles for whatever’s on your summertime agenda. We also can't fail to mention that the pieces are perfect for moms who want to keep things a little more modest while they're chasing after the kiddos. 

Boden Portofino Cup-Size Swimsuit

Boden Halterneck U-Bar Swimsuit

4. Everlane

In our book, no closet's complete without a few wardrobe essentials from Everlane. The San Francisco–based brand prides itself on quality fabrics and craftsmanship at a competitive price point, and it has expanded its best-selling swim collection for summer. Five Glamour staffers put its swim line to the test when it first launched in 2021, and we weren’t disappointed. The size-inclusive one-pieces and bikini sets were impressively well made for the less-than-$100 price tag (the brand uses Econyl, a recycled nylon), and the cuts and bright colors felt modern yet timeless.

Save when you shop for the best swimsuit brands with these Everlane promo codes.

Everlane The String One-Piece

Everlane The Triangle Bikini Top

5. Andie

There’s no disappointment quite like ordering an amazing-looking swimsuit online only for it to squeeze you in all the wrong places once you try it on. Luckily, Andie Swim created a Fit Finder quiz (gathering data from wear tests on thousands of women) to ensure your suit is right in line with your personal preferences, so you can rest assured you won’t be met with any unwelcome surprises when your package arrives. 

Andie The Augusta One-Piece in Eco Nylon

The Augusta Jacket in Lionfish

6. Aerie

You probably know Aerie (from American Eagle) as your one-stop shop for comfortable underwear that costs less than a sad desk salad, but have you gotten into its swim section yet? The brand has so many cool affordable options for every kind of summer aesthetic, plus flattering designs for every body type (not just suits for smaller boobs). Whether you’re looking to test out some offbeat prints, show some skin, or stay covered, Aerie has a budget-friendly pick that’s just right.

Save when you shop for the best swimsuit brands with these Aerie promo codes.

Aerie Strappy Back One-Piece Swimsuit

Aerie Crinkle Voop Binding Bikini Top

7. Onia

If you’re looking for clean lines, textured fabric, and elevated designs that are basic in the best way, shop Onia. These suits are well-made and timeless, so they’ll undoubtedly get plenty of use from year to year.

Onia Wren Rib One-Piece

Onia Hannah Bikini Bottoms

8. Faithfull the Brand

Shopping for a summer to be spent draped in unbuttoned shirts with a woven handbag in tow? Be sure to drop by Faithfull the Brand’s swim section. Fun, fresh prints and zesty colorways will be waiting for you, along with solid one-pieces and bikinis with details that hint at the brand’s signature feminine vibe.

Faithfull The Brand Vida One-Piece

Faithfull The Brand Farrah Bikini Top

9. Vix Paula Hermanny

Your summer mood board isn’t complete without one of Brazil’s legacy swimwear labels, Vix Paula Hermanny. Its latest collection has some of the freshest designs we’ve seen—from highly saturated bikinis to sweet and sexy color-blocked one-pieces—but if neutrals are more your thing, it’s got you covered there too. Scroll through an extensive selection of one- and two-piece cuts that showcase every favorite asset under the sun, and then visit its 24K collection for swimwear with hand-crafted gold embellishments that the brand has become known for. 

10. Jade Swim

Jade Swim has a knack for minimalist silhouettes with modern, experimental details throughout. Think classic one-pieces with diagonal cutouts in the back, barely there triangle tops with high-waist bottoms, and strapless numbers with ruched detailing and metallic finishes. Everything from the sustainable swim brand feels elevated but not overly trendy, striking a perfect balance for chic pool parties or getting the shot on your inaugural beach trip.

Save when you shop for the best swimsuit brands with these Net-a-Porter promo codes.

Jade Swim Triangle Bikini Top

Jade Swim Yara Strapless Ruched Swimsuit

11. Swimsuits for All

Gone are the days when shopping for plus-size swimwear meant choosing between two frumpy styles you wouldn’t wish on your worst enemy. Thanks to boundary-breaking brands like Swimsuits for All, women of all shapes and sizes can get in on the season’s best cuts and prints—because every body deserves a plethora of fashion-forward options.

Save when you shop for the best swimsuit brands with these Swimsuits for All promo codes.

Swimsuits for All Fringe Bandeau One-Piece

Swimsuits for All Lace-Up One-Piece

12. ASOS

While you’re upgrading your summer wardrobe at ASOS, don’t forget to swing by the swim section. The brand has every color, print, and cut you could imagine, but it’s especially useful for ladies with fuller busts. Keep the girls in check without sacrificing style thanks to the long list of styles that can actually handle big boobs, starting with the picks below.

Save when you shop for the best swimsuit brands with these ASOS promo codes.

ASOS Wolf & Whistle x Malaika Terry Triangle Bikini Top

13. Vitamin A Swim

It’s not easy to find a brand with as wide a selection as Vitamin A Swim. From timeless bikinis and long-sleeve options to water-friendly athleisure sets and a high-leg situation that will command any beachside hang, there’s something for everyone.  

Vitamin A Astrid Bandeau

Vitamin A Gemma One-Piece

14. Frankie’s Bikinis

Between cutout bras and string bikinis that are revealing just so, Frankie’s Bikinis continues to bring that bold, unapologetic energy to its swimwear that will make you feel like that girl this summer. (The brand is cosigned by Gigi Hadid and a number of fashion bloggers, after all.)

Frankie’s Bikinis Jasmine Embroidered Tankini Top

Frankie’s Bikinis Genevieve Leather-Look Full-Coverage Boy Shorts

15. Monica Hansen Beachwear

Monica Hansen Beachwear is the brand to watch if you’re into retro-inspired swimwear that serves ample sex appeal. The designer makes a case for feminine details like cross-body floss, metallic hardware, and super-high-cut silhouettes. This collection gives ’70s vibes that say “go big or go home,” and we can’t get enough. 

Monica Hansen Beachwear Havana One-Piece

Monica Hansen Beachwear Halter Bikini Top

16. Hunza G

Hunza G’s crinkle fabric has been around since the ’80s. (Remember the cutout white-and-blue dress Julia Roberts wore in Pretty Woman? It’s Hunza G.) A few decades and a rebrand later, Hunza G’s iconic crinkle suits still feel incredibly modern. Vivid (and sorbet) shades, unique textures, and one-size-fits-most designs are what make this brand a must in our beach packing list.  

Hunza G Paige Swimsuit

17. Target

No, we still haven’t gotten over the stylish yet ridiculously well-priced swimwear section at Target. Even after all these years, the retailer continues to pump out trend-forward suits that are pleasantly affordable. So why not stock up on a few?

Save when you shop for the best swimsuit brands with these Target promo codes.

Wild Fable Short-Sleeve Crop-Top Mesh Cover-Up

Wild Fable Triangle Wrap Bikini Top

18. Agua by Agua Bendita

Agua by Agua Bendita doesn’t shy away from bright colors or unique prints—in fact, that’s the reason so many celebs and influencers have been gravitating to the brand for both beachwear and wedding guest attire. Adding to its appeal? Each piece is handmade by artisans in Colombia. 

Save when you shop for the best swimsuit brands with these Net-a-Porter promo codes.

Agua by Agua Bendita Kiwi Ruffled Bikini

Agua by Agua Bendita Limòn Swimsuit

19. Mara Hoffman

Greenwashing is real, and the fashion industry is notorious for smoke and mirrors instead of genuine sustainability practices (here’s our take on what it really means to be planet-friendly with clothes). But Mara Hoffman is the real deal—the trailblazing designer isn’t new to this; she’s true to this. And in addition to her breezy yet elevated ready-to-wear, she makes seriously good size-inclusive swimwear that ranges from minimalist to risqué.

Save when you shop for the best swimsuit brands with these Shopbop promo codes.

Mara Hoffman Kia One-Piece

Mara Hoffman Kai Bikini Top

20. Peony Swim

Peony is an Australian-founded brand, named for the flower that beckons as summer is beginning. As such, Peony’s suits are bright, fun, and designed with the environment in mind; think of carefully selected sustainable fabrics that will endure years by the water. 

Save when you shop for the best swimsuit brands with these Net-a-Porter promo codes.

Peony Forever Floral Swimsuit

Peony One-Shoulder Checked Swimsuit

21. Marysia

If you want your suit to be spotted from across the parking lot to the shoreline (or, okay, across the hotel’s rooftop pool), Marysia Reeves’s namesake brand is it. The designer, whose studio is now based in Los Angeles after years in New York, is known for making scalloped suits and sets that blend utility with femininity. 

Save when you shop for the best swimsuit brands with these Net-a-Porter promo codes.

Marysia Santa Barbara Reversible One-Shoulder Swimsuit

Marysia Palm Springs Reversible Swimsuit

22. Cuup 

One of our favorite lingerie brands made swimwear a part of its core collection last year. If you’re familiar with Cuup’s minimalist bra and underwear styles, know that its high-quality swim designs share a similar no-fuss ethos, prioritizing fit and a luxe feel over unnecessary frills. (The versatile colors, like orchid pink and olive green, look good as sets or mixed and matched.) 

Cuup The Scoop Swim Top

Cuup Balconette Swim Top

23. L*Space

L*Space’s swimwear, which you can find on major retail sites like Nordstrom, Amazon, and Shopbop, hits the sweet spot of being on trend (see asymmetric cuts and bikini tops with gold chains) without entering over-the-top territory. 

Save when you shop for the best swimsuit brands with these Nordstrom promo codes.

L*Space Roxanne Bitsy One-Piece

24. Cupshe

Shoppers just can't get enough of Cupshe's incredible quality. But they really can't get enough of the affordable price tags. The viral brand has options that are both modest and sexy, and will rarely set you back more than $40. Maybe buy more than one for your summer wardrobe. 

Cupshe One-Piece Ruffle-Trim Ruched Bathing Suit

Cupshe Cutout Scallop-Trim Bathing Suit

25. Amazon

Are we even surprised that Amazon's swimwear options are too good to pass up? Nope. The mega-retailer doesn't disappoint when it comes to its selection of in-house, luxury, and budget-friendly affordable swimwear options. There's plenty of size-inclusive and mom-approved swimwear across the site too. 

Hilor One-Piece Ruffle Swimsuit

Lilosy High-Waist Tummy-Control Ribbed Bikini